The opening keynote with Shantanu Narayen announces. ‘Adobe mix modeler powered by Adobe Sensai.’
He discusses how the engagement with customers is taking place within digital models. As a brand you need Insite on product performance across the entire customer journey.
Product analytics delivers highly optimized solutions, reduces ad requests, surface friction points and make improvements to the roadmap in a continuous manner.
When watching the demo in the keynote we learn that experience led growth is important.
Dave Ricks Chairman and CEO of Eli Lily discusses animal testing in the pharmaceutical industry.
Marcus East with TMobile talks about the information super highway.
A new era of un-carrier. Making sure they deliver the most values to our customers. The best in the world. The power of the Adobe suite gives them a historic opportunity. A 5g network that is the envy of the world.
The best customer experience is contextual, tailored and focused on the product.
Anil Chakravarthy discusses Adobe Workfront, Campaigns, Adobe premiere pro and Frame.io.
Video production is happening here and collaboration is happening everywhere.
Marketers need to be able to scale and create on brand content. Add text. Add elements. All creative components are accessible and shared with team. Introducing Firefly and the breadth of what it can do.
Experience Manager Adobe Sensai gen AI. Changes lanaguage around the subject matter.
With next generation interactivity, content can be edited or created anywhere. How to drive people to the site?
Content performance where we can see which assets are working for which audiences, keywords and interactions.
Susan Somersille Johnson with Prudential discusses how she got her start as an engineer. She focuses on investment, insurance and retirement.
The statistics are:
- Prudential offers a $3 billion contribution to society.
- 3.9 million people don’t have enough life insurance.
- Many people don’t have enough money to retire.
Financial service firms excel at product growth. It used to be, ‘Build it and they will come.’ Now it’s find out what they want and give it to them fast. Mass advertising is great, personalization is key. AI based personalization at scale.
Chairman and Chief Executive Officer, Adobe
President, Digital Media, Adobe
Chief Executive Officer, Eli Lilly and Company
Executive Vice President & Chief Digital Officer, T-Mobile
CMO, Prudential Financial